About Us

Meet the Founders

Didiani Beauty was founded by a husband and wife team, Didiani and Michael. At the young age of 14, Didiani found a passion in beauty like no other. She always viewed cosmetology as a true art form. It allows her to express herself while providing a much needed escape from her day to day life.
Since she was young, Didiani suffered from eczema. She struggled with extreme dryness and irritation that was caused by certain ingredients in high end beauty products. This is what lead her to set her sights on clean beauty.
Unfortunately, not all clean beauty products work like they're supposed to. This is where Didiani Beauty comes in.  

Our Philosophy

We believe that your makeup shouldn't come with a warning label. You shouldn't have to choose between products with clean ingredients and products that perform well. At Didiani Beauty, you don’t have to choose one or the other. You can have a product that is made from the best, clean ingredients that also performs as well, or even better than products that don’t have clean ingredients. 

We are committed to making sure all of our products are as safe as possible. Our non-chemical formulations contain no harmful chemicals, and all products are 100% vegan and cruelty free.  We don’t just use clean ingredients to be “clean”. We truly believe that every ingredient that’s absorbed into your skin should be healthy and beneficial. 

No one should have to settle for less. Here at Didiani Beauty, we believe beauty is one for all!